Elisa Penido
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CDU House – A Walk-in Campaign

CDU House – A Walk-in Campaign

The "Walk-In Campaign" was an installation in Berlin presented by CDU (Angela Merkel's party) 2 months before elections in 2017. It was a house, in which the party's 5 most important topics for the next term were represented in an interactive and unique experience for the public. www.cdu.de/haus

Agency: Jung von Matt/SPORTS | Creative Direction: Kai Heuser, Joachim Kortlepel | Design & Art Direction: Alexandre Amaral, Elisa Penido | Photography: Anne Deppe | My role: Design & Art Direction on the communication and environmental design in the house and on the facade.

AWARDS: 2 Silver + 2 Bronze awards on the German Art Directors Club (ADC) for the environmental design, communication and promotion of the “Walk-In Campaign”.

 

Film by Simon & Paul.

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