Elisa Penido
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Elbphilharmonie Hamburg Rebrand & Opening Campaign

Elbphilharmonie Hamburg Rebrand & Opening Campaign

To establish an unique brand for the greatest opera house in Europe, three key ideas were explored: iconicity (of the building and brand), reflection (on the water) and music (wide-ranging content), through which the new logo and visual identity for the Elbphilharmonie Hamburg were developed.

Agency: Jung von Matt/SPORTS | Creative Direction: Kai Heuser, Joachim Kortlepel | Design: Laura Galmés Schwarz & Elisa Penido | My role: Design & Art Direction on developing the brand’s visual identity, graphic extensions for its editorial and digital usage, content materials and opening campaign.

AWARDS: 1 Bronze Cannes Lion, 4 New York Festivals Awards, 1 Silver Effie and 9 awards on the German Art Directors Club (ADC) for the opening campaign, communication and brand experience (2017/2018).

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Elbphilharmonie Hamburg Logo Animation

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Elbphilharmonie's Rebrand

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Videocase: Elbphilharmonie's Grand Opening

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