Elisa Penido
Elphi_Laeizshalle_Wortmarke.jpg

Laeiszhalle Logo

Laeiszhalle Hamburg Logo and Visual Identity

The Laeiszhalle is a concert hall/opera house in Hamburg part of the Elbphilharmonie’s group. As of the disclosure of the Elbphilharmonie’s new visual identity, the Laeiszhalle also needed some adjustments on its identity.

The Laeiszhalle new logo and its new visual communication is connected to the Elbphilharmonie's brand identity. The logo icon refers to the building itself and the lettering in the word mark uses the same typography and spacing as the Elbphilharmonie’s one. Conversely, the Laeiszhalle identity is a bit more conservative then the Elpbhilharmonie’s because its musical program is also more traditional. Its identity includes no reflections (opposed to Elbphilharmonie’s reflected design system) because the concert hall is not located on the water. 

Agency: Jung von Matt/SPORTS | Head of Brand Design: Laura Galmés Schwarz | Design: Elisa Penido

 
Laeizshalle.jpg
Elphi_Laeizshalle.jpg
Elphi_Laeizshalle2.jpg
Guidelines_Page.jpg