Á! Water is disappearing in Brazil!
Problem: There was a big water shortage in Brazil in 2015 due to bad public management and state politics.
Idea: "Á" is a water brand that brings awareness to this problem and helps communities by donating a percentage of the bottle's purchase price to projects under development to improve the water shortage crisis. The percentage is based on how depleted the water table is in São Paulo state.
Á makes a stand for better politics in Brazil.
Personal Project | Concept, Product & Packaging Design: Elisa Penido