Vec Itaú | Strategy, Brand Architecture & Brand Design
Itaú Unibanco was the first bank in Brazil to invest in urban sustainable mobility by launching in 2010 the first bike-sharing service: bike Itaú. Reaffirming its concern with and investments in ESG initiatives we developed in 2020 the first electric car-sharing app: vec Itaú. It’s now during the pilot phase and will be launched to the public by the end of 2021. The business model is collaborative between the company, partners, and stakeholders, and aims at providing the best user experience at an affordable price.
Itaú Unibanco | My role: I worked on strategy, brand architecture, and brand design, as well as on the brand’s communication for all its touchpoints, user interfaces, and experience. Narrowed the relationship with suppliers and stakeholders. Also facilitated the pilot launch in partnership with Ucorp.
